Rudy De Waele

Last weeks have been really busy; besides initiating Mobile Monday Barcelona recently, I moved with Gotomedia to new offices in the famous Estació de França train station in Barcelona. Gotomedia, led by Kelly Goto, will be partnering with research partners Barcelona Media, which has ties to Pompeu Fabra University to engage in global mobile research. Check also the gotomobile blog to stay updated on results and mobile web issues.

I started helping Russell Buckley with business development for AdMob in Spain and other EU countries. It has been great working with him and learn more on mobile advertising and the mobile web in general. AdMob, launched in January this year by Omar Hamoui, passed last weekend a staggering 50 million ad views

The other exciting project I started working on recently is MyStrands (also known as MusicStrands). They just launched a new project that touches probably all sectors I worked in before and of which (to me) the combination has tons of opportunities for the future… Music, Mobile, Internet and … (the next part I will explain soon here). You can read part of the story how we got to eachother here, just know that this article was written completely independent before I got in touch with MyStrands people.

This month I received the very first $500 “Host of the Month” award of the Carnival of the Mobilists, sponsored by Khosla Ventures for my hosting of the Carnival of the Mobilist 33 at m-trends.org in June.

Check out the latest Carnival edition in Carnival of the Mobilists 38 hosted by Judy Breck at Smart Mobs.

AdMob, Carnival Of The Mobilists, gotomedia, gotomobile, kelly goto, m trends.org, MobileMonday Spain, MyStrands, rudydewaeleAdMob Carnival Of The Mobilists gotomedia gotomobile kelly goto m trends.org MobileMonday Spain MyStrands rudydewaele

I am pleased to announce, as a co-founder of the Spanish Mobile Monday Chapter, the first MobileMonday event of Spain to be launched in Barcelona on July 3. Thanks to partners like Barcelona Media and Alcatel we can kick-off with a very interesting speakers program.

The event is free of charge; you only need to subscribe to reserve your seat. Don’t wait last minute to subscribe here, there are 150 seats available for this event - more monthly events are scheduled after summer!

Topic is set to Mobile Marketing & Advertising. We invited some of the most experienced people in this area to present us an interesting cocktail of history, experience and future on this topic.

Ricardo Baeza-Yates Director of Yahoo! Research Barcelona, Spain and Yahoo! Research Latin America at Santiago, Chile will talk about “Search and advertising in the Web and their implicancies in the mobile world”.

Ana Caralt, CEO of McCann Interactive Spain will explain us about the experience of the agency with clients such as Volkswagen, Coca-Cola, Amstel… and how the brands are reaching their marketing objectives by intergating the mobile channel in their media mix.

Russell Buckley, from MobHappy and now recently also at AdMob will explain his view on “Mobile Advertising… The Story So Far”. Russell draws on the lessons of 6 years of Mobile advertising, he looks at successes and failures and draws some important lessons for the future.

José Luis Jorge Marrasé, Director of Alcatel’s Mobile Solutions Division in Spain will explain us about Mobile TV as a potential solution for Mobile TV advertising.

Vicente López, CEO of Barcelona Media and Jari Tammisto, CEO of MobileMonday Headquarters in Helsinki, Finland will do the introductions. The whole evening will be moderated by Hernán Rodriguez, CEO of Aecomo.org (Asociación Española de Comunicaciones Móviles) and followed by a networking cocktail.

The first MobileMonday Barcelona will be held at the Auditorium University of Pompeu Fabra in the famous Estación de Francia.

Full details at www.mobilemondaybarcelona.com

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