Rudy De Waele

I wrote an article on Connecting cultures through music for edition #16 of the Vodafone Receiver magazine. The main topic was ‘A Night Out’, interesting challenge and braintwister to write. This issue is covered with some excellent articles by authors like Charlie Schick, Mark Curtis, Lee Humphreys, Tim Cole, Karenza Moore, Frank Lantz, and Antony Bruno (sorry Bruno could not find your link). Definately worth a read, check out the Receiver archives too!

“This receiver issue wants to spark off some ideas about social networking the mobile way: clubbing, seeing your favourite band, sharing memories of a night out or playfully exploring the city, getting to know and experiencing, even creating, music – can mobile add to all these? And how does it affect how we get our friends together for joint action? Does it trigger emergent behaviour? Or is it the ideal means to pull it all together? What do *you* think?”

There is room for discussion on the website, needless to say it would be great to get some of your comments, thoughts and ideas on the evolution of music culture from our mobile lifestyle perspective.

The Artwork for receiver #16 is done by Zaza+Crusher, illustrations by students from the University of Duisburg-Essen (Essen, Germany).

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I am pleased to announce, as a co-founder of the Spanish Mobile Monday Chapter, the first MobileMonday event of Spain to be launched in Barcelona on July 3. Thanks to partners like Barcelona Media and Alcatel we can kick-off with a very interesting speakers program.

The event is free of charge; you only need to subscribe to reserve your seat. Don’t wait last minute to subscribe here, there are 150 seats available for this event - more monthly events are scheduled after summer!

Topic is set to Mobile Marketing & Advertising. We invited some of the most experienced people in this area to present us an interesting cocktail of history, experience and future on this topic.

Ricardo Baeza-Yates Director of Yahoo! Research Barcelona, Spain and Yahoo! Research Latin America at Santiago, Chile will talk about “Search and advertising in the Web and their implicancies in the mobile world”.

Ana Caralt, CEO of McCann Interactive Spain will explain us about the experience of the agency with clients such as Volkswagen, Coca-Cola, Amstel… and how the brands are reaching their marketing objectives by intergating the mobile channel in their media mix.

Russell Buckley, from MobHappy and now recently also at AdMob will explain his view on “Mobile Advertising… The Story So Far”. Russell draws on the lessons of 6 years of Mobile advertising, he looks at successes and failures and draws some important lessons for the future.

José Luis Jorge Marrasé, Director of Alcatel’s Mobile Solutions Division in Spain will explain us about Mobile TV as a potential solution for Mobile TV advertising.

Vicente López, CEO of Barcelona Media and Jari Tammisto, CEO of MobileMonday Headquarters in Helsinki, Finland will do the introductions. The whole evening will be moderated by Hernán Rodriguez, CEO of Aecomo.org (Asociación Española de Comunicaciones Móviles) and followed by a networking cocktail.

The first MobileMonday Barcelona will be held at the Auditorium University of Pompeu Fabra in the famous Estación de Francia.

Full details at www.mobilemondaybarcelona.com

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Welcome to my personal webspace, I decided to create this blog to keep track of the projects I work on and provide additional information on them.

I am Rudy De Waele, I am Belgian living and working since 2002 in Barcelona, Spain. I am married with Zohra and have three lovely teenage daughters. I speak and write fluently Dutch, English, French and basic Spanish.

I am working in the mobile and wireless sector for a couple of years now and I still have the feeling that everything has to happen yet, it is a very exciting time now with a lot of challenges and opportunities out there. I think the best is yet to come in mobile!

I use my experience and network within the mobile value chain to assist companies entering the mobile market space. I work with companies in the wireless, new media and IT areas where I assist them with identifying business models, strategic alliances, funding opportunities and competitive intelligence to help these companies commercialize their technologies in the global market.

In my more than 10 years experience in digital media, I worked in many different team environments throughout the European continent. I always worked in management positions: as executive or producer, as project or event manager, or as communicator or mediator. Still, I always kept an eye on the broader marketing perspective, with special attention to public relations, business development, and promotion; direct, event, online and mobile marketing; and partnerships and sponsorships.

The blog I post regularely is m-trends.org - about mobile media lifestyle. Currently I work with Kelly Goto on a new mobile research and consulting project for San Francisco-based Gotomedia Inc, which currently results in gotomobile.com. I am also one of the initiaters/organisers of the Mobile Monday in Spain. Soon more on this event here.

With RandomOne, I just finalised a partner research project, funded by the European Commission, as part of the IST programme, called MuLiMob, about Multilingualism and Mobility. My role in the project was to investigate and consult on multilingual technical barriers and mobile music opportunities within the mobile value chain.

My specialities and interests include:

Strategic planning, business development, market research, branding, enabling mobile services ecosystem, user generated content, mobile web, mobile marketing, mobilizing music, usability, user-experience, think-tank, events, digital music distribution, location-based services (lbs), mobile social media, blogs, moblogs, blogging, moblogging, mososo, collaborative systems, mobile communities, mobilists, MobileMonday

Feel free to contact me at my regular email adress: rudy AT m–trends DOT org

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