Rudy De Waele

I wrote an article on Connecting cultures through music for edition #16 of the Vodafone Receiver magazine. The main topic was ‘A Night Out’, interesting challenge and braintwister to write. This issue is covered with some excellent articles by authors like Charlie Schick, Mark Curtis, Lee Humphreys, Tim Cole, Karenza Moore, Frank Lantz, and Antony Bruno (sorry Bruno could not find your link). Definately worth a read, check out the Receiver archives too!

“This receiver issue wants to spark off some ideas about social networking the mobile way: clubbing, seeing your favourite band, sharing memories of a night out or playfully exploring the city, getting to know and experiencing, even creating, music – can mobile add to all these? And how does it affect how we get our friends together for joint action? Does it trigger emergent behaviour? Or is it the ideal means to pull it all together? What do *you* think?”

There is room for discussion on the website, needless to say it would be great to get some of your comments, thoughts and ideas on the evolution of music culture from our mobile lifestyle perspective.

The Artwork for receiver #16 is done by Zaza+Crusher, illustrations by students from the University of Duisburg-Essen (Essen, Germany).

Last weeks have been really busy; besides initiating Mobile Monday Barcelona recently, I moved with Gotomedia to new offices in the famous Estació de França train station in Barcelona. Gotomedia, led by Kelly Goto, will be partnering with research partners Barcelona Media, which has ties to Pompeu Fabra University to engage in global mobile research. Check also the gotomobile blog to stay updated on results and mobile web issues.

I started helping Russell Buckley with business development for AdMob in Spain and other EU countries. It has been great working with him and learn more on mobile advertising and the mobile web in general. AdMob, launched in January this year by Omar Hamoui, passed last weekend a staggering 50 million ad views

The other exciting project I started working on recently is MyStrands (also known as MusicStrands). They just launched a new project that touches probably all sectors I worked in before and of which (to me) the combination has tons of opportunities for the future… Music, Mobile, Internet and … (the next part I will explain soon here). You can read part of the story how we got to eachother here, just know that this article was written completely independent before I got in touch with MyStrands people.

This month I received the very first $500 “Host of the Month” award of the Carnival of the Mobilists, sponsored by Khosla Ventures for my hosting of the Carnival of the Mobilist 33 at m-trends.org in June.

Check out the latest Carnival edition in Carnival of the Mobilists 38 hosted by Judy Breck at Smart Mobs.